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Business Translation: A Case Study

Business translation is translating spoken or written information from one language into another to aid cross-cultural company communications. In this case study, we’ll examine the value of business translation and how it affects an organization’s ability to compete globally.

The Background

Throughout the world, Paniry Corporation conducts business in several nations. Australia is home to the business’s main offices. Nevertheless, the business has a sizable presence in many nations where Spanish, French, and German are the most widely spoken languages. It needed help connecting with its clients and partners in these nations.


Our Work

The Problem

The language issue in non-English speaking areas was one of Paniry Corporation’s main obstacles. Customers and partners in these regions found it challenging to grasp the company’s products and services because all of the company’s marketing and sales materials and website were written in English. The issue impacted the company’s revenues and reputation significantly.

The Solution


To translate its website, marketing materials, and sales collateral into Spanish, French, and German, Paniry Corporation contacted Australian Translation Services. We were specifically selected because of our proficiency in the different languages used by the business.

To help clients better comprehend the company’s goods and services, Australian Translation Services correctly translated all materials to match the branding and purpose of the organization.

The Results


Paniry Corporation saw a return on its investment in business translation services. In places where English is not the primary language, clients and partners now have a greater understanding of the company’s goods and services. Sales went up as a consequence, and customer satisfaction climbed.

Additionally, the firm observed a favorable effect on its reputation. The organization was successful in cementing itself as a critical participant in the worldwide market as a result of helping to develop confidence and trust with clients and business partners.


By overcoming language difficulties, Paniry Corporation grew sales, boosted customer satisfaction, and solidified its status as a significant participant in the global economy.

Businesses that exist in the global market need business translation services. Firms may gain a lot from translation services since good cross-cultural communication is essential for organizations aiming to grow their market share and establish a solid image in the world economy.

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