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May 16, 2023 | Transcription

Repurpose Your Content with Our Tips on Utilising Transcription Services

Well-crafted content is priceless, as it can drive more website traffic, increase engagement and establish your authority in your business domain. Repurposing existing content by transforming it into new formats can be an effective strategy for making the most of your efforts at reaching new audiences and serving diverse purposes.

Quality transcription services are an effective tool for repurposing content. Broadly, transcription services convert the audio of audio and video content into their equivalent written form, providing a text-based format that can be used – repurposed – in many ways; for example, you can convert a blog post to a video, podcast episodes, a slide deck, etc. 

This blog explores how transcription services repurpose content and provides tips to maximise their potential.

Content Repurposing and Its Importance

Content Repurposing and Its Importance

Repurposing content is a popular, effective strategy to maximise your content marketing efforts. Content repurposing transforms existing content into new formats to help you reach wider audiences or serve specific purposes. Repackaging and reusing content must add value to your audience and business. 

Benefits of repurposing content:

  • Time-saving: It saves time and effort because you don’t  start from scratch. Thus, it eases content scaling.
  • Improved SEO: Repurposing high-performing content helps improve search engine optimisation (SEO) by, for one, optimising smaller, repurposed content pieces to target longer variations of your core keywords, thereby driving more organic traffic to your website, podcast or blog.
  • Increased engagement: Repurposing content can increase engagement and loyalty by catering to your audience’s learning styles and preferences, strengthening your brand’s credibility through increased audience touchpoints and interactions.

Such diverse content formats invariably help you reach a wider audience and achieve your business goals quickly.

Transcription Services: What Are They and How Do They Work?

Transcription Services: What Are They and How Do They Work?

Broadly speaking, transcription services convert audio and video content’s audio into written text. Such services serve various purposes: legal proceedings, medical records, business meetings, etc. Transcription services also allow content creators to repurpose their existing content into other formats.

Transcription services can be automated and human-generated. Automated transcription services use sophisticated software – Rev and Trint are among the best – to transcribe audio and video content into written text. Human transcription uses trained professionals to listen or view the content and transcribe it into written form.

Automated transcription services, faster and more affordable, lack accuracy compared to human transcriptions. Human transcription services can also provide quality editing and proofreading, keeping contextual relevances intact.

In a transcription editor, a transcriptionist replays audio files manifold and manually types  what they hear, or uses speech recognition technology to quickly convert audio files to their equivalent text. It’s important to note that audio transcriptions cannot consider  speakers’ facial expressions, disallowing the incorporation of  speakers’ emotions in the transcribed content. Meetings, political speeches in native languages and dictations can be transcribed.

Video transcriptions convert a video’s audio into text and can incorporate visual cues for more detailed transcriptions. Such transcriptions serve on-screen purposes, such as adding video captions. Video transcriptions don’t understand speakers’ facial expressions, making them unable to incorporate speakers’ emotions in the transcribed content.  

Thus, transcription services allow content creators to repurpose their existing content into other formats. By converting audio and video content into written form, transcription services can save time and effort, increase the accessibility of preferred content types and improve SEO and user engagement, to name a few.

Tips for Repurposing Content with Transcription Services

Tips for Repurposing Content with Transcription Services

After transcribing your existing content, you can repurpose it for different formats in several ways.

1. Create New Blog Posts

Take relevant sections of your transcribed content and turn them into blog posts. Blog posts  provide valuable information to your audience. Ensure optimising your blog post for SEO through relevant keywords and meta descriptions.

2. Create ebooks and White Papers

Combine several transcribed pieces of content to create an ebook or White Paper. 

Ebooks and White Papers, educative in scope, are magnets to capture email addresses and generate leads for your business.

3. Create Social Media Posts

Use quotes or snippets from your transcribed content to create vibrant social media posts. using relevant hashtags to reach wider audiences and implementing clever call-to-action strategies up online user engagement.

4. Create Video or Audio Content

Transcribed content can be used to create video and audio content. For example, you can use relevant portions of the transcribed text as a script and create a video or podcast episode that expands on the source content. Doing so invariably helps you reach new audiences and thus cater to different content assimilation styles.

5. Create Webinars or Online Courses

Use relevant portions of your transcribed content to create webinars or online courses. Webinars and online courses educate your audience on a particular topic and position you as an expert in your industry. Transcribed content with authentic additional information and resources acts as a starting point for its expansion.


Repurposing your content with quality transcription services can be a valuable tool for content creators keen to maximise content marketing efforts. Repurposed content in new formats widens audience reach, improves SEO and saves time, money and effort of creating content from scratch.

Using transcription services to convert audio and video content into their equivalent written forms eases editing. Transcription services can increase information accessibility for those deaf or hard of hearing and increase user engagement by providing multiple ways for your audience to consume your content.

To start repurposing content with transcription services, identify the repurposed content formats you need and  those sections of your existing content that can be repurposed. Choose a transcription service, either automated or human-enabled, which meets your needs, assuring you of high-quality, accurate transcribed content.

Our tips and techniques outlined in this blog will certainly help you.

Michael Brown

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